Create content with a purpose.
As a Fractional Content Marketer I create scalable content solutions for businesses of any size. I build strategies that get results and train teams to execute on these strategies for long-term success.
What people say about working with me
If you’re looking for someone who can quickly and skillfully integrate into your organization, has a deep set of skills related to content development and marketing, and will be a rock upon which you can depend no matter what comes down the pike, Scott’s your person.
— John Zajac, Creative Director, Indy
“Scott is a ridiculously hard worker, always open to take on any extra work regardless of the situation, and has an incredible knack for turning messages into compelling stories. Anyone out there who needs a content leader with the skills to deliver above and beyond, you’d do well to speak to Scott.
— Jay Niblick, Co-founder, Wizehire
About Me
Hey, I’m Scott. I’m a storyteller, content marketer, journalist, and stand-up comedian. I’ve worked in industries as wide-ranging as B2B SaaS, IT staffing, and sports collectibles.
Everywhere I’ve been I’ve been tasked with doing the same thing: creating or transforming the content marketing operations to attract more visitors and drive revenue. I have proven systems and processes that allow businesses of any size to create content at scale.
But it’s not just about creating content for no reason. Content serves no purpose without a strategy. I dive deep into your business, your goals, and your competitors to develop a content strategy that attracts and converts customers.
If you’re interested in content marketing that gets results, like a 220% increase in Google organic search clicks or a 330% increase in page views, let’s chat.
FAQ
Why go fractional instead of hiring a Director of Content or an SEO/Content Agency?
To take your content marketing game to the next level you typically have three options:
- Pay six figures for a full-time Director of Content Marketing
- Work with an Agency where you’ll be paying the overhead for multiple full-time employees.
- Get the expertise of a Director and the convenience of an Agency by hiring a Fractional Content Marketer.
How can Bedgood Marketing transform our content marketing?
- I’ll dive deep into your existing content
- Interview stakeholders and subject matter experts
- Investigate your competitors
- Build out a strategy and a content calendar
- Train your existing content team or help you find quality new writers
- Get you results: more clicks, more views, more conversions
What does it cost?
Pricing depends on the scope of the project. Sometimes it will be a one-off project fee and other times it will be a monthly retainer. Either way, what you will pay for fractional content marketing and strategy work will pale in comparison to the cost of a high-level agency or full-time director of content.